Last Wednesday we went along to a talk by
Chris Anderson, editor-in-chief of
Wired magazine in the US, who was in town as part of the excellent
Festival of Ideas. Over the course of an hour he spoke about the ideas behind his two books,
The Long Tail: how endless choice is creating unlimited demand and the recently-published
Free: the future of a radical price: the economics of abundance and why zero pricing is changing the face of business.
Over the past couple of months we've also attended talks by
Alain de Botton (the pleasures and sorrows of work) and
Susie Orbach (bodies) as part of the festival and on every occasion so far, much as the speaking part has always been interesting, things really seem to get going when the audience put forward their questions: a teacher at a college spoke revealingly about the superficial nature of her female students; a woman seemed to temporarily disarm Alain de Botton with her views on housework; and last week Chris Anderson, in response to a question, made me think when talking about how quality depends on relevance. Thankfully, it's been nothing like my sixth form college lectures where, when thrown open to the floor, heads everywhere looked down and everyone nervously shuffled down in their seats...
The festival has been running since 2005 and originally formed part of Bristol's bid to become 2008 Capital of Culture. The bid failed but the festival went ahead anyway and will continue into next year when the theme will be Science and Technology.